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These are the playoffs
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The Knicks won the NBA Championship. I’ve been waiting my whole life to write that first sentence. Two months of playoff basketball. Every game and minute mattered. Jalen Brunson (our hero) was locked in from tip to buzzer for eight straight weeks. Which brings me to your camp. You are in the exact same window Brunson was in. You just did not put a name to it. Most camp people I talk to still think of summer as the regular season with more urgency. Summer is actually a different animal entirely. The playoffs. Different sport, different rules for what you can and cannot do. Here is how I break down the three seasons of camp. Offseason. The minute your last kid and last staff member walks off the property. September through November. Recouping first, then researching. That is where the ring gets built. Not in June. Regular season. December through the 30 days out from staff training. This is when you plan. When you hire. When you build the new systems. When you install the new offense. Every hour of regular-season work is worth ten hours of playoff-season work. Playoffs. The moment your first staff member arrives for training through the day the last camper goes home. Right now. Every day means everything. There are no practice days. There are no film sessions where nobody is watching. Everything is the game. Which is what makes this the wrong time of year to install anything new. The New Can Wait, This is the PlayoffsI see this at camps all the time. Someone is trying to install a new system while everyone else is running the actual camp. The director is scooping ice cream at night because the system that would move that off their plate never got built in the offseason. Then something comes up that needs attention right now. Staff handles it. The new system never gets installed. The next day it happens again. The July calendar just does not allow for that kind of work. This is what happens when you try to add a new offense in Game 1 of the Finals. Whatever new system you are trying to bolt on right now, a marketing tool, an AI workflow, a new parent app, a new hiring rubric. That is a regular-season project. Bench it until October. Playoff camp looks like executing what you already built. Making game-time calls with the tools you have. Trusting the people you already hired. Brunson and Hart, and Bridges, and OG, and KAT did not win in June. They won because of the work put in back in October, November, December. Your camp playoffs are in motion. What you do now is play the game with what you have. We can build the next thing in the fall. As a Knicks fan, this is one of the best summers of my life. Hopefully, your camp playoffs feel the same by August. Sincerely, Senior Consultant at Immersive1st Learn more about Immersive1st's Approach |
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