The summer camp exploration advantage


What year-round sport are you playing?

What academic track are you on?

These kinds of specialization questions seem to come earlier and earlier for kids. And parents are 100% feeling the pressure to make it happen.

Focus and expertise are great, but this narrowing is creating anxiety in all groups, with kids less and less willing to try new things or take risks.

And that means self-exploration gets squeezed out.

We already know (and have covered) leadership, purpose, and belonging as some core things summer camps do uniquely well, better than anywhere else really. Self-exploration ties them all together because kids can’t lead, contribute, or connect if they don’t already first know who they are.

The Imagination Problem

“Follow your dreams” is pretty bad advice if kids don’t first know what to dream about. Or how to dream at all.

You can only dream as big as what you’ve been exposed to.

Camp expands imagination by expanding exposure. Wide variety of activities. Kids from different backgrounds. International staff introducing new cultures and perspectives. New skills, environments, and social dynamics. Waterfronts. Hikes. Arts. Sports. Adventure. All of it.

Kids leave camp seeing a bigger world and more possibilities for themselves.

What This Looks Like

Choosing activities independently. Trying something intimidating without pressure to master it. Cooking over a campfire and maybe burning the food. Attempting a ropes course that feels impossible at first.

Being in nature matters here. Studies on “nature bathing” show being around dirt, trees, and water lowers blood pressure and regulates stress. Nature creates calm and perspective.

Each experience teaches that effort matters more than outcome. Failure is informative, not defining. Confidence grows through trying.

Why Camps Need to Say This

Camps assume families understand self-discovery as a core outcome. They don’t always.

Parents will see a camp website with all the activities. They’ll see supervision and elements of safety. But they may not see identity formation, confidence building, or imagination unless camps name it clearly.

Discovery of oneself isn’t extracurricular fluff at all.

Camps that articulate this outcome clearly give families language to understand why breadth matters, why nature matters, why choice matters, and why unplugging creates space for self-discovery.

When it comes to leadership, purpose, belonging, and self-exploration, camps do it better than anything else out there. Which is important when it comes to family calendars and budgets.

Each builds on the others. You can’t develop leaders without giving them purpose. You can’t create belonging without helping kids know themselves. You can’t build confident, capable adults without letting kids explore who they are first.

Camp professionals who can articulate these outcomes position camp not as summer childcare, but as essential developmental infrastructure.

Sincerely,
Dan Weir

Senior Consultant at Immersive1st

dan@immersive1st.com


📈

How does Immersive1st recruit talent →

🎨

Meet the people behind Immersive1st

Learn more about Immersive1st's Approach

video preview

Share this email with a colleague!

Looking for jobs in summer camps and nonprofits? Subscribe for new openings and job search tips.

Hiring? The next issue will show how your organization can reach the right candidates.

Immersive1st

Subscribe to the Immersive1st newsletter for new openings and smart job search tips. Hiring? The next issue will show how your organization can reach the right candidates.

Read more from Immersive1st

Step into any summer camp in the country during the months of July and August and you’ll see something crazy. Groups of kids (gasp) walking, talking, running, laughing together. It shouldn’t feel like some outlier outcome. But it’s increasingly so. Kids are more connected digitally than ever. More group chats. More likes and reactions. More ways to reach each other instantly. And also, lonelier than they’ve ever been. Meeting someone has always taken a certain amount of courage. But screen...

Parents want confident kids. So they sign those same kids up for activities, praise effort, and celebrate small wins. But confidence isn’t built through praise. Confidence comes from knowing you matter. From feeling needed. From contributing something real. Kids are struggling with confidence because they’re missing purpose. This is part 2 in our series on what camp does better than the alternatives consuming family calendars and budgets. Part 1 covered leadership development [Link]....

Parents want kids who can lead. Handle pressure. Make good decisions. Advocate for themselves. But the word “Leadership” gets thrown around so much that it barely means anything anymore. Youth sports programs promise leadership development. So do academic programs. Even some video games claim to build leadership skills. The thing is though, that leadership isn’t vague. The steps to build it are crystal clear. And camp delivers those steps better than almost any other youth environment. This...